beauty tips

Curly haircut for men: natural hair has indeed made a comeback, and men will not be left out. Exit smooth or straight hair, men adopt a polished style that a...

As I Am, an American brand, is part of the AVLON group, which already owns Keracare and Affirm professional products. Family group created in 1984 by Dr. ALI N. SYED,...

It is not always easy to find the best methods to take care of frizzy hair. And for good reason, the information available is sometimes contradictory. How to adopt a...

Do you have curly or wavy hair and don't know where to start to create the best care routine? Due to their shape, the sebum is more difficult to distribute...

Care adapted to each hair texture Depending on the nature of the hair, Afro hair care will be different: the same products are not applied to fine or thick hair,...

Since 2010, in France, the market for curly to frizzy hair care has evolved enormously. We went from almost nothing to almost too much! We are not going to complain...